By Colleen Connery, CoCo & Associates, Inc.

Need to better promote your business? Maybe you’ve decided to produce a capabilities brochure or a website describing your company. What now? You know you’ll need help from a graphic designer. Do you also need to hire a copywriter for the project?

Why not just write it yourself? After all, you’ll save money. Besides, you’ve always had a knack for writing or your cousin could write it because she writes those cute rummage sale flyers for her church. That takes care of that, right? Well, maybe not.

Think of it this way. You would never leave your house without wearing polished shoes and neatly pressed clothes. Why would you produce a brochure or website about your business with less than professional writing?

These promotional materials reflect your business just as much as you do. People make judgments about you and your business based on your written communication. Considering the time and money involved in producing promotional pieces, you need to ensure that readers leave your brochure or website with a positive perception about your business.

Here are 10 reasons to hire a professional copywriter:

1.  Gets You Results
A good copywriter will find the best words to use to promote your business—increase sales, attract new customers and motivate employees. 

2.  Saves You Time
Your time is valuable. A copywriter can usually complete your project more quickly and more effectively than you can. By hiring a copywriter, you can spend more time running your business. 

3.  Increases Your Revenue
Good copy will generate profits many times over the initial cost of the copy.

4.  Targets Your Market
A good copywriter takes the time to understand your client or customer. As an outsider, a copywriter is able to see your business as your clients do, and can make sure that your copy says exactly what it needs to say to have maximum impact on your target audience.

 5.  Keeps You Up to Date
What worked last season may not necessarily work now. It’s part of the copywriter’s job to keep up with the latest trends and shifts in consumer demand. Hiring a copywriter gives you not only great writing, but access to this invaluable bank of knowledge.

6.  Enables You to Meet Deadlines
Professional copywriters thrive on meeting deadlines. They can help your business complete that pressing project on time. 

7.  Gets Your Message Across
Your brochure, website, newsletter, or direct mail piece should be effective and produce your desired results. Powerful and clear writing will work to inform, persuade, and motivate your readers to take action.

8.  Improves the Effectiveness of Design
If you have compelling graphics, you’ll invite people to begin reading. However, powerful content is what will keep them reading. Professional writing can ensure the success of your design efforts by keeping your audience interested.

9.  Brings a New Perspective
When all of your words start to sound the same—or simply aren’t making sales—a good copywriter can provide exciting new ideas and a fresh perspective to your projects.

10.  Translates Technical Concepts so Anyone can Understand
Your clients or customers don’t always want to know how that high-tech concept works. Sometimes they just want to know what it will do for them. A good copywriter knows how to translate technical terminology into benefits-oriented writing that anyone can understand.

Colleen M. Connery, President/Creative Director
CoCo & Associates, Inc., Abiz®
858.279.8147 _studio  |  858.630.2356 _fax
http://www.cocoassociates.com
9320 Chesapeake Dr, Ste 100, San Diego, CA 92123